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Adobe Authorized Training Centre - Certiport - Call VOX LAB Singapore

Search Engine Optimization

VoxLab code: [C-SEO-101]

  • Duration (Days): 1 day
  • SDF grant available: No
  • Pre-requirements: None
  • Price (before 7% GST): $350
  • WDA SkillsConnect code: -
  • Printable course outline: Click here

Search Engine Optimization, as the name suggests, are for those companies who wish to attain more visibility and traffic for their website. Learn how Google tracks pages, interpret the search engine results, create a search engine friendly website, measure SEO performance, avoid a Google penalty, SEO developments and campaign planning and much more. It isn't impossible to reach to the first page of Google, Yahoo or Bing; and as good as this sounds, participants could well be on the first page of these mentioned search engines in less than 3 weeks of this course.

WDA Subsidized Presenter course Singapore
Course Outline

SEO general knowledge

  • Definition of search engine optimisation
  • How Google track your pages
  • How to interpret the search engine results
  • Overview of the processes and concepts behind search engine optimisation
  • What to expect from an SEO campaign
  • Top SEO myths revealed
  • Common SEO mistakes

Web Design for SEO

  • Creating a search engine friendly website
  • "Random visitor" vs "Sensible visitor"
  • Understanding website usability and accessibility
  • Navigation systems and internal linking
  • Correct use of image ALT tags

Measuring SEO performance

  • Identifying areas for improvement (existing sites)
  • Understanding statistics
  • Improving content quality
  • Unique selling points
  • Website code standards compliance
  • Finding broken links
  • Domain canonicalisation and duplicate domains

Website Content SEO Techniques

  • Best keyword research and selection tools
  • Competitor keyword research tactics
  • "Broad" vs "Exact" keywords
  • Meta tags, titles, headings (H1 - H6 tags) and body text
  • SEO copywriting techniques
  • Effective use of internal text links
  • How to manage page redirects and avoid 404 errors
  • Benefits and limitations of Content Management Systems

Google Webmaster Tools and Analytics

  • Understanding Google Webmaster Guidelines
  • Overview of Google Webmaster Tools and functionality
  • Google sitemaps, how to create and submit an XML sitemap
  • Using Google Analytics
  • Utilising the Google AdWords

Google Tips

  • Overcoming Google indexing problems
  • Utilising Google Local Search
  • How online citations benefit Google Local listings
  • Utilising Google Advanced Search Operators to find potential link partners
  • Removing unwanted content from the Google index

Web Marketing Overview

  • Identifying good versus bad web directories
  • Copywriting and article submissions
  • Video as marketing tool
  • Do-follow Forums
  • Blogging
  • Social Media references
  • The Social Networking revolution

Avoiding a Google Penalty

  • Quality of links
  • Link spam
  • Triggers for Google penalties
  • Hidden text and content
  • Keyword jam
  • Recent Google anti-spam measures

SEO Developments

  • Latest search engine algorithm developments
  • Latest SEO tools
  • Google search engine algorithm changes
  • Good SEO consultants vs improvised SEO

SEO Campaign Planning

  • Setting SEO priorities
  • identifying 'quick wins' for improved keyword ranking
Group photos and sample works
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